Energy prices matter, and as the aftershocks of the Gulf Crisis ripple through the global economy, WARC’s scenario modelling shows how a surge in prices could quietly erase up to $50bn in ad growth, ...

Williams, an energy infrastructure company, launched the "Experience Powers Us" campaign to enhance awareness and favorability among stakeholders in key markets while addressing political narratives ...

Individual brands are at different stages of evolution within the Paid Owned Earned media model. Individual brands are at different stages of evolution within the Paid Owned Earned media model.

Argos, the retailer, used a series of short video ads to promote its same-day delivery service in the UK. Argos, the retailer, used a series of short video ads to promote its same-day delivery service ...

Celebrities have been used to sell products since the 19th century, but the politics and ethics of celebrity in a world with social media (and Kanye West) present new challenges to both the influencer ...

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown.

Marketing effectiveness needs to be redefined to address the ‘polycrises’ and social and environmental tipping points the world is currently facing, say Alexis Eyre and Paul Randle, co-founders of the ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

WARC Data’s latest report finds that Amazon, TikTok, YouTube and Twitch are some of the main winners as brands pivot to reach the COVID consumer.

Opinion Article 4 mins 06 January 2025 Kate Scott-Dawkins GroupM Kate Scott-Dawkins GroupM The trillion-dollar milestone: What record global ad revenues mean for the future of advertising Kate ...

Opinion Article 4 mins 16 June 2022 Charlie Frank Digital Natives Charlie Frank Digital Natives Capturing consumer attention with 1.7-second storytelling Charlie Frank 16 June 2022 Explore ChevronDown ...