Which brand’s April Fools’ Day prank needs to become a real product? Take PRWeek’s poll on LinkedIn.

The cruise brand that’s never seen a campy moment it didn’t love naturally came through with a cheesy ’80s-era faux fragrance ...

The team is leveraging behind-the-scenes storytelling to drive fan engagement and first-party data through its unscripted ...

As the ‘second-screen’ era fractures consumer attention, major brands are turning to long-form cinematic storytelling to ...

WPP Media has rolled out an “AI-assisted” service, which will help agencies make cutdowns of clients’ original ads for ...

Dueling meals and crafted content make Battle for the Fans the brand’s most ambitious promotional execution yet.

Timed for April Fools’ Day, the pair is launching a month-long campaign and giveaway to prove that better-for-you frozen ...

Wren reduced his salary to $1 in favour of stock options, but he will only profit on the amount that Omnicom’s share price rises above a key threshold.

The Rocket-owned real estate brand is hosting a $2.16 charity open house at the NBA venue to bridge the gap between sports and homeownership.

The beauty brand is giving the 10-minute film — which touts its affordability and obsessive fanbase — the Hollywood treatment ...

A growing gender gap in AI could narrow the perspectives shaping modern marketing — but it doesn’t have to. Closing that gap ...

EXCLUSIVE: The influencer agency is partnering with Lumanu to streamline payments for the more than 55% of creators facing ...