The Dubai Media and Livewire gaming study was conducted in 2025 in the form of online quantitative surveys with 601 people in ...

Music and sonic agency MassiveMusic has expanded its Dubai-based team with the appointment of Tara El Chami as Senior Account ...

W Group Holding's Roy Matta said, “By unifying digital and DOOH within Hypermedia, we can capture growth from ...

The April Fool's Day campaign launched strategically on 25 March and gained 16.5 million in the first five days of its launch ...

Primark activated an omni-channel approach, including billboards, branded taxis, a branded convoy, in-mall ads, influencers ...

Dubai Media reveals how it is helping marketers resonate with customers and enabling consumers to choose brands they want.

Determined by the winners of the industry's global and regional shows, the WARC 2026 lists aim to set a benchmark for ...

At Core42, Tawfik will oversee global sales and marketing, business development, partnerships, and both professional and ...

GWM Tank enters KSA's SUV market with Najm Suhail, a utility-led platform designed to solve real desert navigation risks.

Cicero & Bernay's Ahmad Itani retains position as Chair of the PRCA Advisory Board, and APCO's ⁠Imad Lahad is named Chair of ...

While the live brand experience with influencers formed the core of the OMO campaign, content pieces were also promoted on ...

"When a crisis like KitKat is light in human impact but rich in public attention, it can become an opening," says ORA's ...