"When a crisis like KitKat is light in human impact but rich in public attention, it can become an opening," says ORA's ...

Cicero & Bernay's Ahmad Itani retains position as Chair of the PRCA Advisory Board, and APCO's ⁠Imad Lahad is named Chair of ...

While the live brand experience with influencers formed the core of the OMO campaign, content pieces were also promoted on ...

The Inhouse and MindField launch Podcast Engine Optimisation: an AI-integrated framework to solve the $1.3b podcast ...

Too many brand activations are still built around what could be called a pop-up mentality, writes 5th Elements' Muhammad ...

Chuck Studios' Robert Volten refers to how a product is positioned in QSR campaigns to reveal which brand campaigns win for ...

W7Worldwide's Abdulrahman Inayat on why nation reputation must be understood through perception, trust, mobility and economic ...

From creators to communities, the real marketing advantage for brand building today is access to where attention already ...

Anam Ahmad's appointment marks a shift for the studio as it evolves into building long-term creative platforms and ...

A breakdown of Google's Gemini, understanding its media tools and workflows so marketers can navigate its AI ecosystem with ...

Pinterest’s latest Spring Trend Report reveals a cultural shift away from perfectionism and towards reinvention.

The collaboration was delivered as a joint showcase between The Good Moon and ELNALINE, with PR and communications led by ...