TL;DR: Take-Two Interactive's CEO Strauss Zelnick states that forced ads have no place in premium $70 games, emphasizing that interstitial ads disrupt gameplay and engagement. While ads fit ...

This article was written by Božo Janković, head of ad monetisation at GameBiz Consulting and was first shared here. Fifteen years ago, in-app purchases were introduced to mobile games, and ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...