As the U.S. economy continues to improve, consumer confidence has been on the rise, which would typically indicate growth for consumer packaged goods (CPG) manufacturers as well. However, according to ...

As trade promotion marketing becomes increasingly fragmented, manufacturers are being slow to adapt and as a result have fallen significantly out of sync with the diversified approach being taken by ...

The case of trade promotions management reminds me of the quote by Rutherford,-“We are drowning in information and starving for knowledge”. A lot has changed in terms of importance given to trade ...

CHICAGO--(BUSINESS WIRE)--Demand Chain AI today announced the general availability of Puls8™ RGO X, an AI-driven Revenue Growth Optimization (RGO) solution that fundamentally redefines how consumer ...

MANILA, METRO MANILA, PHILIPPINES, February 19, 2026 /EINPresswire.com/ — The Center for International Trade Expositions and Missions (CITEM) successfully exceeded ...

Ahold USA has reported significant time and cost-savings benefits by collaborating with their manufacturer trading partners directly on the DemandTec End-to-End Promotion Management, a solution ...

We’re all consumers so we’re familiar with sales promotions in the B2C arena. Trade promotions are simply sales promotions targeted at trade customers as opposed to the general public. The concept is ...

NEW YORK — Trade promotions are a core part of doing business for consumer packaged goods (CPG) companies, but is the allocation of funds equal to the payoff? A recent conference call hosted by Wells ...

During the Donald Trump and Joe Biden administrations, U.S. policy to promote economic security has embraced defensive measures, such as tightening sanctions and export controls, scrutinizing foreign ...

The Department of International Trade Promotion (DITP) says its activities have generated 157 billion baht this year, surpassing its target. Sunanta Kangvalkulkij, director-general of the agency, said ...

The case of trade promotions management reminds me of the quote by Rutherford,-“We are drowning in information and starving for knowledge”. A lot has changed in terms of importance given to trade ...