Enabling third-party data is a move that brings Snapchat more inline with what Google, Facebook and Twitter already offer and is an important step in helping marketers make their ads more relevant.

YouTube has partnered with the United Nations and Tribeca Enterprises to pose a challenge to world-class creative agencies and filmmakers: use sequential ad campaigns to drive awareness and action for ...

The other term, “sequential messaging and targeting,” describes the practice of serving a series of ads in a particular order to tell a brand’s story. For example, a listener might first be exposed to ...

TikTok announced on Tuesday that it’s introducing new ad formats, including one that displays another brand’s logo alongside TikTok’s on the launch page when users open the app. The new “Logo Takeover ...

Getting the right ad in front of the right viewer is only the beginning. Today, online video advertising company YuMe unveiled its latest offering, the People-Based Marketing Suite, and it's an ...

Looking to provide an alternative to the ever-popular cookie targeting used in online display advertising today, Keith Pieper has decided it’s time to “pivot” his 10-person startup – was Pretarget ...