A well-crafted sales letter can be a highly effective small business marketing tool. According to Inc., sending sales letters via direct mail allows cash-strapped small business owners to reach a ...

As a business owner, you might not have much time to write a sales letter, yet it is an important part of a sales campaign. A sales letter does not have to take a long time to write because people don ...

An effective sales letter, not surprisingly, hits the same objectives as an effective salesperson. And just as a salesperson wants to be sure to avoid certain mistakes in the selling process, so too ...

Opinions expressed by Entrepreneur contributors are their own. Q: I often send letters along with my brochure to follow up my phone contacts with customers, but I don’t seem to get a positive response ...

Opinions expressed by Entrepreneur contributors are their own. Editor’s Note: The following article is excerpted from Kim Gordon’s latest book, Maximum Marketing, Minimum Dollars, (Kaplan Publishing).

Is your company using VSL’s to boost sales? If not, you’re missing out on one of the Internets most effective conversion techniques. Here’s 10 Tips to creating powerful Video Sales Letters.eck However ...

Video sales letters can help your business increase the number of leads or sales you get almost overnight. In the direct mail days, "sales letters" were the ultimate marketing tool to land customers ...

Sales letters are powerful selling tools. They give you a simple, direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge and a host of ...

A sales letter is a low-cost selling tool; in fact, an email version is one of the most cost-effective ways to reach customers. A good letter by itself may be enough to get the message across. However ...

Yesterday, in "World's Worst Sales Letter," I posted what I believe to be one of the worst direct mail pieces in existence. I've never written sales letters for real estate companies, but here's my ...