Ube Superfood, a leading clean-label wellness brand, is thrilled to announce the launch of its premier organic purple yam ...

Whether in lattes, cakes or ice cream, ube is turning heads with its vivid purple hue. The Filipino yam is tipped as the next ...

With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

Ube's growing popularity among Korean cafes and stores is squeezing the already tight supply, as the purple yam remains ...

Lately, ube, a yam commonly used in Philippine desserts, has exploded on Western menus. In the past year Starbucks, Costa Coffee and Pret A Manger have all rolled out ube-infused drinks across America ...

Hyderabad's specialty coffee scene is embracing ube, a purple yam native to the Philippines. Known for its distinct vanilla-coconut notes and striking violet color, the ingredient is rivaling matcha ...

Native to the Philippines, ube (Tagalog for tuber and pronounced OO-beh) is a purple yam that has played a central role in local food culture for more than four centuries, and has been gaining ...

Purple yams have been in Indian kitchens for centuries — boiled into puzhukku in Kerala, fried into kand chips for Gujarati winters and folded into undhiyo. But the humble Indian kand or ratalu, (the ...

This story was first published on June 24, 2021. With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking ...