Add Yahoo as a preferred source to see more of our stories on Google. Here’s its main claim to fame: PrettyLitter changes color based on the acidity and alkalinity of your cat’s urine. Urine with ...

Pretty Litter isn’t your typical tech startup. The company makes a line of kitty litter with a high tech twist: special crystals that change color when your cat uses it to give you a quick idea of ...

Sponsored content. Life & Style receives compensation for this article as well as for purchases made when you click on a link and buy something below. Cats are so easy to love, but they’re not always ...

At first blush, you wouldn’t think Daniel Rotman, 38, would be the founder and CEO of PrettyLitter, a mail-order cat litter business. Rotman graduated from the University of California, Berkeley ...