Founded in 2014, Plum was established by Shankar Prasad, a chemical engineer and hands-on formulator with deep expertise in skincare science. Built on the principles of being 100% vegan, cruelty-free, ...

The founder speaks on big trends this year, plans for the future, and the impact of Tira entering the category. Quick commerce players, originally catering to grocery emergencies, have expanded their ...

Shankar Prasad, Founder of Plum Goodness, engaged in a fireside chat with Nawal Ahuja, Co-founder of exchange4media Group, on the topic "Blending Digitech & Marketing with Storytelling for Business ...

Just over a decade ago, one thing was clear to Shankar Prasad, then 39, — he wanted to build a business. The thrill of creation had always drawn him in, whether as a management trainee on the factory ...

After being in business for 10 years, D2C beauty and personal care brand Plum Goodness is now shifting its focus from product-specific marketing to brand marketing. Its overall marketing spend for H2 ...

Plum has launched a set of campaign films that inspire people to take new steps in their life with a dose of goodness. As per the company, the campaign is a celebration to bring in good tidings for ...

hShankar Prasad dishes out the details on festive ad spends, geo segmentation taking a backseat and more. Plum, a direct-to-consumer (D2C) beauty and personal care brand, which turned 10 years old in ...

Innefu Labs Empanelled by National e-Governance Division (NeGD) to Accelerate AI Adoption Across Government Departments ...