QR codes are pixelated black and white squares that perform magic when we point the cameras on our phones at them—but what’s going on that makes this little spell possible? QR codes are akin to the ...

Position markers, also known as finder patterns, are the large squares located at three corners of the QR Code. These markers help scanners detect the QR Code and determine its orientation. They are ...

Anatomy of a QR code While it is easy for people to read Arabic numerals, it is hard for a computer. Bar codes encode alphanumeric data as a series of black and white lines of various widths. At the ...

I have a friend who calls me occasionally to help him with various little things having to do with the technology at his house. This week, one of his requests was to learn more about QR codes and how ...

Uniqode reports on optimizing QR Code placements throughout a traveler's journey, enhancing user engagement, reducing friction and boosting conversions.

Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. QR codes drive 37% click-through rates, while email campaigns ...

For a marketing team, a QR Code is a campaign asset: it carries a budget, a creative treatment, and a number it has to hit.