Search Engine Land

Facebook ad costs jump 21% in 2025, but still beat Google

Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost. Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from ...
Search Engine Land

Google tests new conversational ad formats in AI Mode and Search

Google is introducing a new generation of Gemini-powered ad formats across AI Mode and Search designed to make ads feel more conversational, contextual and helpful as unveiled today at Google ...
The New York Times

Behind the A.I. Boom, a Boring Business Is Soaring With Better Ads

Google and Meta are enjoying a digital ad boom, as artificial intelligence automates marketing and drives record sales. Credit...Shira Inbar Supported by By Tripp Mickle and Eli Tan Tripp Mickle and ...
The New York Times

U.S. v. Google: What Each Side Argued for Fixing Google’s Ad Tech Monopoly

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising. By David McCabe Megan Mineiro Emmett Lindner and Cecilia Kang David McCabe, Megan ...