Google is giving Display ads advertisers access to broader reach, AI-powered optimization and newer Demand Gen features.
Demand Gen campaigns will have additional placement options starting in March 2025. Demand Gen campaigns will offer vertical video formats to be eligible for YouTube Shorts, coming late February 2025.
Google is introducing new creator partnerships, Maps inventory and AI-powered campaign tools for Demand Gen.
Google is moving Display campaigns into Demand Gen, changing how advertisers manage GDN inventory, exclusions, reporting, and ...