Dance instructor Jason Buehner surveyed several-dozen customers spread around the gymnasium floor -- a relatively slow night last fall for the Zumba-brand program in Reedsport, a town of fewer than ...

Markham Heid is a contributor at TIME. He is the author of The Habit Trap, due out in early 2027. Bethan Mooney for TIME Zumba was born in Colombia in the 1990s, quite by accident. A fitness ...

FitXR will offer the first ever immersive Zumba® experience to expand accessible and inclusive fitness offerings. Together, the brands amplify the joys of working out on a wider scale and lower ...

As someone who's incredibly uncoordinated, with no general sense of rhythm, I didn't have the highest of hopes for my first foray into Zumba. But at The Body People fitness, aerial and dance studio in ...

It started with VHS tapes. And now it’s taken over the world. Twenty years since its founding, Zumba has helped millions dance their way into fitter, happier lives, says co-founder and CEO Alberto ...