Add Yahoo as a preferred source to see more of our stories on Google. A McDonald's burger sits on top of a red and yellow box. - Robson90/Shutterstock Fast food chains seemingly do the most to get ...

The fact that many fast food chains share similar colors in their branding is no accident. Red and yellow dominate the color palettes of many major chains, and the reason is color psychology. Over 90% ...

Add Yahoo as a preferred source to see more of our stories on Google. In and Out Burger sign - Jon Hicks/Getty Images There's a science happening right in front of our eyes as we walk down the ...

What is the story behind the Wendy's logo? Meet Wendy Thomas, Dave Thomas's daughter. Find out how her image and values ...

The real story behind the girl with the red braids.

A McDonald's burger sits on top of a red and yellow box. - Robson90/Shutterstock Fast food chains seemingly do the most to get people into their restaurants. When McDonald's started hearing from angry ...

There's a science happening right in front of our eyes as we walk down the sidewalk or peel off on a highway exit for a bite to eat. It's not just coincidental that so many of the logos and branding ...