Loyalty programs encourage shoppers to return to retailers by offering incentives like special discounts, sales, or free ...

When brands over-rely on discounts or perks, they can train customers to see the incentive—rather than the product, service ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Starbucks made some major changes to its long-standing loyalty program last month.

Rapid Garden POS reports that loyalty programs boost sales at garden centers, driving 57% of revenue in participating stores ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

W this week released The Loyalty Premium 2026, a research report documenting the strategic return of loyalty as the dominant ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

United and JetBlue will extend loyalty benefits across both of their frequent flier programs as part of their Blue Sky ...

While few banks specifically reward you for staying with them long term, they have many strategies aimed at winning your ...