It’s more than just a trend.

In this era of eye-popping social media, colorful foods have been trending. We’ve celebrated matcha, dragonfruit, even butterfly pea tea—and now full attention is swinging toward ube. Cultivated and ...

Ube and purple sweet potatoes may look similar, but they are entirely different tubers with unique flavors and textures. A ...

Looking for a twist in your recipes? Imagine a sweet potato, but brilliantly purple – that's ube! It's a staple in Filipino cuisine, bringing a distinct taste and texture to dishes. Sweeter than your ...

Ube, a fragrant purple yam from the Philippines, has officially hit the trendy mainstream. Here's what Filipino chefs in Phoenix have to say about it.

This is collaborative content from Food & Wine's team of experts, including staff, recipe developers, chefs, and contributors. Many of our galleries curate recipes or guides from a variety of sources ...

In a medium nonstick saucepan or skillet over medium heat, cook ube halaya with condensed milk until thickened and jammy, 6-8 minutes. Add powdered milk, lime zest, salt and sugar. Continue cooking ...

Enjoy delicious dessert ideas you can easily make at home. Try crispy homemade turon, rich ube french toast, soft ube bread ...

Move over taro, we're ube-r excited to see this purple yam reach the Treasure Coast from the Philippines. Find this trending ...

Ube is so much more than just a new flavour trend.