In 2025, 80.4% of cars sold in the US were grayscale. White leads at 25.7%, followed by black and gray, per iSeeCars data.

It all started with Gran Turismo. From those early PlayStation days, Sean was drawn to anything with four wheels. Prior to joining the Roadshow team, he was a freelance contributor for Motor Authority ...

I'm all about inclusivity, but all this gray pride is really making me question what type of country the U.S. is becoming.

Choosing a color is an important part of buying a car, new or used. Perhaps unsurprisingly, the darkest color is also the ...

The latest iSeeCars Color Study shows colorful cars are half as popular as they used to be, with grayscale colors moving from 60 percent to 80 percent of market share between 2004 and 2023. This study ...

Forbes contributors publish independent expert analyses and insights. Michael Harley is a noted automotive industry expert and analyst. A recent study by iSeeCars.com reveals that the color of your ...

But there are some surprise hues that are becoming more popular lately.

Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...

Take a look at the average corporate car park and it will look like a still from a black-and-white movie. The vast majority of cars sold in the United States continue to be grayscale colors: black, ...

It only takes a quick look around the average parking lot to see that most modern cars on American roads are finished in ...