“Messi and Ronaldo transcend the sport,” says Steve Martin, founding partner at MSQ Sport and Entertainment. “They’re not these classic footballers where their careers are just going to stop. They’re more enduring than any of them just because of their sheer scale and profile.

The group stage of the 2026 FIFA World Cup will conclude Saturday with Groups J, K and L playing their final slate of games. In Group L, England can likely clinch the group with a win over Panama, while Ghana and Croatia meet in a pivotal match with both teams looking to clinch a spot in the round of 32.

The FIFA World Cup has already delivered plenty of drama, but Sunday promises to be one of the biggest days of the tournament yet. Within a span of just a few hours, football fans will get to watch Cristiano Ronaldo and Lionel Messi return to the world's biggest stage as Portugal face Colombia and Argentina take on Jordan.