A database created by OC United Way’s emergency phone-in service could change the local world of nonprofits. But it’s also ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

After the internet went mainstream in 1991, marketing stayed relatively the same for the next 15 years. It wasn't until big data fully emerged as a treasure trove of business intelligence in 2005 that ...

“Data” is the watchword of the progressive gov tech professional today. If we can put a number to a problem — quantify it, catalog it, assault it with an avalanche of analytics — all will be well.

Businesses might be collecting more data than ever before but many firms still don't know what to do with it. As consulting firm McKinsey suggests, the process of actually deriving meaningful insight ...

For over a decade, brands have used social media to connect with their target audiences. Now, thanks to cloud computing power and big data, they can do so with much greater precision. Better still, ...

Big data promises to deliver more insight, but the network must be ready to support the higher traffic levels that come with it. Big data is a big deal. You read about it and its promises of insight.

In recent years, the service has doubled the amount of network endpoints contributing log data nearly in real time into the big data platform known as Gabriel Nimbus, which is based on the Defense ...

Big Data refers to data that, due to its quantity and complexity, requires specific applications in order to be processed. New trends in urbanism, data collection, and management, not to mention the ...

The world is rapidly advancing towards becoming a fully digital society. At a global level, the amount of data is projected to increase more than fivefold, rising from 33 zettabytes in 2018 to 175 ...