Next month, tech giant Apple will turn 50, marking five decades since Steve Jobs and his co-founders set out to put powerful technology in the hands of everyday people. David Pogue joined NPR’s Michel Martin for a conversation about his new book Apple: The First 50 Years – and said he sees the company’s story as one of “focus.

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Apple is bringing additional firepower to its US manufacturing effort, partnering with four companies that will help make components, including sensors and integrated circuits, for products it sells worldwide.

As a tech enthusiast who's spent five years tracking Apple deals, I can tell you this: Black Friday deals brought enticing record-low prices, some of which have already come and gone. But with the end of Black Friday sales comes the start of Cyber Monday ...

A now-deleted listing for Apple's next iPad indicates it could offer a big performance boost and an almost identical design compared to the previous tablet.

Even Apple is having some fun with the color with the latest iPhone 17e in soft pink and MacBook Neo in Blush. Also: I can'

Apple has announced Apple Business, a new all-in-one platform that the tech giant says includes “key services companies need to manage devices, reach more customers, equip team members with essential apps and tools,

Apple is also launching a new small business plan setup that handles everything from laptops to local advertising. is a news writer who covers the streaming wars, consumer tech, crypto, social media,