The new tool, which includes a generative AI assistant, lets customers create a “marketing system of record,” the company says. Adobe has introduced a new Workfront feature that it claims will ease ...

As enterprise marketing teams race to deliver compelling content across multiple channels faster than ever, announcements ahead of today's Adobe MAX conference focus on helping to streamline the work ...

Adobe Inc. today announced the general availability of Workfront Planning, a new update to its Workfront platform for marketing teams that helps centralize work, automate campaign planning and ...

Adobe's Workfront acquisition is part of a larger trend of companies coupling digital asset management with content collaboration and production capabilities. Major marketing cloud providers have ...

The business will join IBM iX, which is part of IBM Consulting, the renamed IBM Global Business Services. IBM plans to buy the Adobe Workfront consulting unit and assets of Rego Consulting to boost ...

Adobe Workfront, the technology giant’s enterprise marketing work-management platform, has just added new capabilities to help agencies plan and collaborate on their client work. Adobe acquired ...